Legal

Terms of Use

Echo, a product of Think Basis Inc. · Effective 29 August 2026

Echo is a product owned and operated by Think Basis Inc., a Canadian federal corporation (corporation number 7134398), 15 Allstate Parkway, Suite 600, Markham, Ontario L3R 5B4, Canada. Invoices, bank records, and legal notices appear under Think Basis Inc. because that is the company. In these Terms, “Echo,” “Think Basis,” “we,” “us,” and “our” all mean Think Basis Inc. acting through the Echo product.

These Terms of Use (“Terms”) have two parts.

• Part A covers this website and the contact form. You accept Part A by using echoapp.expert or sending an enquiry.
• Part B covers the Echo service. You accept Part B when you create an Echo account, invite a team, ask us to load a playbook, or otherwise use the service, and you represent that you have authority to bind the company you name.

Sending an enquiry is a request, not a paid subscription and not an order for Echo. Part B still applies as soon as we start building or running a workspace for you.

Read these Terms with the Privacy Policy. If you do not agree, do not use the site or the service.

1. Definitions

• Customer means the company or other organization that uses Echo, and includes the individual who accepts these Terms on its behalf.
• Authorized Users means people Customer invites or enrolls, including employees, contractors, and others on Customer’s team.
• Customer Content means everything Customer or its Authorized Users provide to Echo or direct Echo to ingest: documents, playbooks, pricing, scripts, objections, CRM or spreadsheet data, websites Customer designates, messages, and speech.
• Customer Data means Customer Content plus account, team, and session information processed in Customer’s workspace.
• Usage Data means data about how the Service is used, including patterns observed across coaching sessions, technical logs, and quality or safety signals.
• De-identified Data means data derived from Customer Data from which identifiers of Customer and its personnel have been removed so that it does not identify Customer or any individual.
• Output means coaching, roleplay, recaps, scores, reports, and other material Echo generates in response to Customer Data.
• Service means Echo, the AI sales coaching product delivered by voice, SMS, email, web, or related apps, including setup we do with you.
• Third-Party Methods means books, courses, playbooks, scripts, training programs, trademarks, and sales or consulting methodologies owned or claimed by someone other than Customer or Think Basis Inc., whether or not named in Output.

2. The service

We grant Customer a non-exclusive, non-transferable right, during the subscription, to access and use the Service for Customer’s internal sales-coaching purposes, for the seats and channels we agree. Customer is responsible for Authorized Users and for keeping credentials confidential.

Echo is software. It is not a lawyer, doctor, therapist, financial adviser, or HR department, and it is not a substitute for a sales manager. Early access, demos, and evaluation use are provided as-is, may change, and may be withdrawn.

We may suspend the Service if we reasonably believe it is being used unlawfully, is harming the platform, or presents a safety or security risk. We will try to give notice where it is reasonable to do so.

If Echo detects a crisis involving imminent self-harm or harm to others, it may stop coaching, provide emergency resources, and end the session. That is a safety feature, not a duty to monitor anyone, and not emergency services. We may notify Customer’s account owner. Frustrated or ordinary coaching distress is not a crisis.

3. Your data

You own your Customer Content. As between you and Think Basis Inc., you also own Output, excluding our software, models, methods, and the Service itself. We do not claim your playbook, pricing, or sales methodology.

You grant Think Basis Inc. a non-exclusive license to host, process, transmit, display, and otherwise use Customer Data as needed to provide, secure, support, and administer the Service, and as otherwise described in these Terms and the Privacy Policy.

A Data Processing Addendum is available on request for customers who need one.

4. Improvement

You own your Customer Data. You grant Think Basis Inc. a non-exclusive license to host, process, transmit, and display Customer Data as needed to provide, secure, and support the Service. We also use Usage Data and De-identified Data to maintain and improve the Service, including improving Echo’s coaching models, prompts, quality, safety, and methods.

We will not (i) disclose your identifiable Customer Data to any other customer, or (ii) use your Customer Data to market to, or build a coaching program for, an identified competitor of yours. Improvements to the Service, and anything learned in de-identified or aggregated form, belong to Think Basis Inc. If you do not want a specific document used beyond serving your own workspace, do not upload it.

Product improvement of that kind is not a transfer of your identifiable playbook to another company.

5. Silos and confidentiality

Echo is a multi-tenant service designed so that each customer’s workspace is logically separated from every other customer’s. We use commercially reasonable technical and organizational measures, including per-organization access controls, tenant-scoped data storage, and automated isolation testing, to maintain that separation, and we will not intentionally disclose your identifiable Customer Data to any other customer.

Coaching sessions are likewise designed to be individual. Echo is not built to reveal one user’s session content to another user except through features you enable (for example, manager reporting).

Each party may receive confidential information of the other. The receiving party will use it only to perform under these Terms and will protect it with at least reasonable care. Confidential information does not include information that is public through no fault of the receiver, independently developed, or rightfully received from someone else without a duty of confidence. We may disclose if the law requires it, after notice where legally allowed.

No software is defect-free. Except as expressly stated in this Section, we do not warrant that Customer Data will never be accessed, disclosed, or commingled in error, and our responsibility for any such error is governed by Sections 6 and 16.

6. Security

We maintain administrative, technical, and physical safeguards appropriate to the sensitivity of the data and reasonable for a company of our size and stage, including encryption in transit, access controls, and tenant isolation testing. No method of transmission or storage is completely secure. We will use commercially reasonable efforts to protect Customer Data and will notify you without undue delay of any breach of security safeguards affecting your Customer Data as required by applicable law. We do not warrant that Customer Data will be free from loss, unauthorized access, or disclosure. Your remedies for a failure of this Section are subject to Section 16.

7. AI providers

Echo is built on third-party AI models and communications infrastructure. Customer Data (including relevant portions of your playbooks, facts, and session context) is transmitted to and processed by our subprocessors to operate the Service, currently including: xAI (primary language model), Anthropic and OpenAI (fallback language models and realtime voice), Twilio (voice and SMS), Cloudflare (this website, email, and related network services), Render (application hosting), Amazon Web Services (file and recording storage), and OOPSpam via RapidAPI (spam scoring on the website form).

We select providers whose standard API terms state that customer API data is not used to train their publicly available models by default, and we bind them to confidentiality and data-protection obligations consistent with ours. These providers process data under their own terms, which may include limited retention (for example, for abuse monitoring). We do not control and cannot warrant their internal practices. If you connect a third-party tool (CRM, spreadsheet, or similar), that provider is additional and acts under its own terms.

Those foundation models were trained by their providers on large collections of text. That training is outside Echo and may include books, articles, courses, and sales methods Echo has not licensed. Section 8 applies to what comes back as Output.

8. Output

Echo’s coaching, roleplay, recaps, scores, and reports (“Output”) are generated by artificial intelligence. Echo identifies itself as an AI system in coaching sessions. Output is provided for training and informational purposes only. It is not professional, legal, financial, medical, or human-resources advice. It may be incomplete, outdated, or wrong. AI systems can produce confident errors.

You and your users are responsible for reviewing Output before relying on it. All business decisions, including pricing, claims made to customers, and personnel decisions, remain yours. We do not warrant that Output will be accurate, that it will comply with laws applicable to your industry, that it is unique, that it is eligible for copyright, or that using Echo will produce any particular sales or business result. Similar Output can occur for other customers who ask similar questions of the same models.

Output may also resemble, overlap with, quote, paraphrase, or be accused of copying Third-Party Methods (including well-known sales books, courses, trademarked frameworks, and consultant methodologies). Echo is not affiliated with, endorsed by, or a licensee of any such third party unless we say so in writing. We do not warrant that Output is original, that it does not infringe or misappropriate third-party intellectual property, or that using Output will not conflict with a license, trademark, or training program you or a third party owns. You may not treat Output as a licensed copy of any Third-Party Method. If you want a licensed methodology, you obtain that license from its owner.

Think Basis Inc. does not indemnify you for Output, for AI coaching, or for claims about Third-Party Methods. Claims about Output are yours under Section 17. The limited software-IP indemnity in Section 13 does not apply to Output or to Third-Party Methods.

9. Calls, texts, recordings

Echo interacts with your team by voice calls, SMS, and email, may record or transcribe those interactions, and identifies itself as an AI system. Because you are the employer and control the deployment, you are solely responsible for: (i) providing your personnel any legally required notice of monitoring, recording, or AI interaction; (ii) obtaining any consents required by applicable law for calls, recordings, and text messages, including under wiretap, all-party-consent, employment, and telemarketing laws (such as the TCPA and CASL); and (iii) only enrolling individuals you are entitled to enroll, using numbers and addresses they may be reached on. You will indemnify us for claims arising from your failure to do so.

You will honor opt-out requests we pass through (including SMS STOP) and keep enrollment current when someone leaves your team.

10. What you upload

“Customer Content” means everything you or your users provide to Echo or direct Echo to ingest, including documents, playbooks, pricing, scripts, CRM data, and content from websites you designate. You represent and warrant that you own Customer Content or have all rights, licenses, and consents necessary to provide it to us and to have Echo process it and present it to your users, and that Customer Content does not infringe or misappropriate any third party’s intellectual-property, privacy, or other rights.

Echo does not review Customer Content for ownership or legality. If you upload third-party materials (a licensed methodology, a vendor’s deck, a competitor’s page, or anything you do not fully own), Echo may incorporate them into coaching delivered to your own team, and we are not responsible for that use. You are responsible for what you give us. You will defend and indemnify Think Basis Inc. against third-party claims arising from Customer Content or your breach of this Section.

11. Your people

Your confidential information faces risks that no software vendor controls: your employees and contractors learn your playbook by using it, remember it, discuss it, and sometimes change jobs. Echo is not designed to disclose your proprietary information to anyone outside your organization, and access within your organization is governed by the roles you configure.

You acknowledge that (i) disclosure of your information by your own current or former personnel is outside our control and responsibility, and (ii) we make no representation that your use of Echo will establish or preserve trade-secret or other confidential status for any information. Maintaining that status through your own policies, agreements, and access decisions remains your responsibility.

Authorized Users must be adults. You are responsible for their use of Echo, including anything they paste, upload, or say in a session.

12. Acceptable use

You will not, and will not allow anyone to:

• use Echo for anything unlawful, or to harass, defraud, or discriminate in a way the law forbids
• attempt to break tenant isolation, probe other customers’ workspaces, or reverse engineer the Service except as the law allows
• resell Echo, scrape it to build a competing coach, or exceed usage that harms the platform
• submit protected health information or individual health records of any patient or client (uploading your clinic’s services, pricing, procedures offered, and sales scripts is fine; uploading patient charts, photographs, or identifiable treatment information is not, unless we have signed a business associate or equivalent agreement, which the Service does not currently offer)
• submit payment-card data, government identifiers, or content you lack rights to provide
• use Echo to make automated calls or texts to people who are not your team and have not been enrolled by you

13. Intellectual property

Think Basis Inc. and its licensors own the Service, including software, models, prompts, coaching methods, look and feel, and documentation. No rights are granted except as stated. Feedback you give us may be used freely to improve Echo without obligation to you. Nothing in these Terms grants you a license to Third-Party Methods, and nothing in Output is a license to Third-Party Methods.

If a third party claims the unmodified Service (not Output, not Customer Content, and not Third-Party Methods) infringes a copyright or trademark, we will defend you and pay damages finally awarded, provided you notify us promptly, let us control the defence, and cooperate. We may modify the Service, obtain a license, or terminate the affected portion with a refund of prepaid unused fees. This is the exclusive remedy for Service IP claims. We have no obligation where the claim arises from Customer Content, Output, Third-Party Methods, a combination we did not supply, or use against these Terms.

14. Fees and term

Fees, seats, and term are as we agree with you in writing or on an order. Unless we agree otherwise, subscriptions are month to month and you may cancel by telling a human at Think Basis Inc. Fees are non-refundable except as these Terms say. You are responsible for taxes. We may change prices on notice for the next period.

Either party may terminate for a material breach that remains uncured thirty days after notice, or immediately if the other party becomes insolvent. We may terminate or suspend for Acceptable Use violations. On termination you may request an export of workspace data for thirty days. After that we will delete or de-identify Customer Content within a reasonable period, except copies we must keep for legal, security, or dispute reasons, and except De-identified Data.

15. Disclaimer

EXCEPT AS EXPRESSLY STATED, THE SERVICE AND OUTPUT ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, THINK BASIS INC. DISCLAIMS ALL OTHER WARRANTIES, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT UNINTERRUPTED OR ERROR-FREE OPERATION, THAT OUTPUT WILL BE ACCURATE, ORIGINAL, OR NON-INFRINGING, OR THAT THE SERVICE WILL ACHIEVE ANY RESULT.

16. Liability

Neither party is liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, loss of anticipated sales, loss of data, or loss of the value of confidential information or trade secrets, even if advised of the possibility.

Each party’s total aggregate liability arising out of or relating to the Service is capped at the greater of (a) the fees you paid us in the twelve months before the first event giving rise to liability and (b) CAD $100.

These limits do not apply to: a party’s fraud, gross negligence, or wilful misconduct; your indemnification obligations and payment obligations; your breach of Section 12 (Acceptable use); or liability that cannot be limited under applicable law. The parties agree these allocations of risk are reflected in the pricing and are fundamental to this agreement, and they apply even if a limited remedy fails of its essential purpose.

17. Indemnity

You will defend, indemnify, and hold harmless Think Basis Inc. and its directors, officers, employees, and agents from any claim, demand, action, proceeding, damages, loss, cost, or expense (including reasonable legal fees) brought by any person (including your Authorized Users, your employees or contractors, your customers, a regulator, or any other third party) arising out of or relating to:

• Customer Content, including claims that it infringes, misappropriates, or violates intellectual-property, privacy, publicity, or confidentiality rights, or that you lacked the right to provide it to Echo or to have Echo use it with your team;
• Output and AI coaching, including coaching sessions, roleplay, recaps, scores, reports, recommendations, and any other Output, and including claims that Output was inaccurate, incomplete, biased, discriminatory, defamatory, harmful, negligent, or unprofessional; that it was unauthorized professional advice (legal, medical, financial, HR, or otherwise); that anyone relied on it to their detriment; that Output infringes or misappropriates intellectual property; that Output copies, derives from, or is substantially similar to Third-Party Methods (including books, courses, trademarked sales frameworks, and consultant methodologies); or that you or your Authorized Users used, repeated, recorded, or distributed Output;
• your or your Authorized Users’ use of the Service in violation of these Terms or the law;
• calls, texts, emails, recordings, monitoring, enrollment, or AI-interaction disclosure, including consent, TCPA, CASL, wiretap, all-party-consent, and employment-law claims;
• disclosure of your information by your current or former personnel, or any other leak originating with you or your people; and
• your business, pricing, sales, employment, or personnel decisions.

Think Basis Inc. does not indemnify you for Output, AI coaching, Customer Content, Third-Party Methods, or results you do or do not get from the Service. The only indemnity we give you is the limited software-IP indemnity in Section 13, which does not cover Output, Customer Content, or Third-Party Methods. Your indemnities in this Section are not limited by Section 16.

The indemnified party must give prompt notice (delay only matters if it prejudices the defence), grant control of the defence and settlement, and reasonably cooperate. Settlements that admit fault or impose obligations on the indemnified party need its prior consent, not to be unreasonably withheld.

18. Law and disputes

This agreement is governed by the laws of the Province of Ontario and the federal laws of Canada applicable in Ontario, without regard to conflict-of-laws rules. The courts of Ontario sitting in Toronto have exclusive jurisdiction, and each party attorns to them. Before filing, the parties will attempt in good faith to resolve any dispute through discussion for thirty days; the parties may agree to arbitrate a dispute but neither is required to.

To the extent permitted for business agreements under the Limitations Act, 2002 (Ontario), no claim may be brought more than one year after the claimant first knew of the matter giving rise to it.

19. General

These Terms, the Privacy Policy, and any order we both accept are the entire agreement for Echo. They supersede prior discussions. We may update these Terms by posting a new version. Material changes to Part B will be notified to the account owner. Continued use after the effective date is acceptance. If you do not agree, stop using the Service and cancel.

You may not assign these Terms without our consent, except to an affiliate or successor who assumes them in writing. We may assign them. If a court finds a clause unenforceable, the rest remains. A waiver must be in writing. Nothing here creates a partnership or employment. Notices to us: [email protected], or the registered office of Think Basis Inc. Notices to you: the email on the account.

Sections that by their nature should survive, survive, including 3 through 13 and 15 through 19.

Think Basis Inc., operating Echo. Privacy Policy